Is offline social marketing the next big thing?
We all use on-line social media tools to create, publish and share various forms of self expression...but what about new tools which allow us to do it offline? I found a very cool new application... www.Hippopost.com ...which allows you to send friends a real-world UGC postcard (in the mail!) with your uploaded picture and message on it.
All the online social media tools are paid for in some way by Marketers who are looking to leverage our "endorsement" of their brand / product to drive sales by our friends (friend-of-a-friend most powerful referral system). Hippopost has taken this same model to the offline medium.
How HippoPost works:
- U want to send a postcard in mail (b-cards, invites / vacation pics…)
- Access the Hippopost app through either a Facebook plug-in, their website, or kiosks / brand sites who are using it
- Upload the picture you want on your card(s)
- Write your message and recipient(s) address
- From a list of sponsors, you pick a brand that you would like to pay for your postage
- Your friend receives the postcard in mail with a trackable offer from the brand u chose (inferring you are endorsing them)
- Sponsor (Brand Marketer) sees response rates 5-10x higher as your friend noticed, read and responded to the postcard offer as they felt you had endorsed the it
Try it...go send your own personalized postcards paid for by the brand of your choice...love to hear what u think...and what your friend or family member said when they received it...
Has anyone received a postcard?
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