Niche communities out engage big guys...by 8600%!
These Communispace guys are interesting. If you are trying to build a business case to invest in building an on-line community for your Brand / business both as a Brand affinity / sales driver and a market research tool....they have some great white paper and studies with statistics that will help.
For instance:
- the "consumer to contributer" ratio is usually about 99:1 on the big community site, meaning that only 1% of folks actually produce and participate in the content creation / commenting
- in smaller niche communities with more intimate relationship and homogenous user base, the ratio is 14:86 meaning 86% of visitors contribute
There's lots of other great stuff..
http://www.communispace.com/3_news/press_releases/pr_032007.asp
What do you think? is this real insight or self serving?
http://istrategygroup.com/2007/04/10/niche-communities-out-engage-big-guysby-8600.aspx
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